04 Aug Fall/Winter 19 Glow – Extravagant Fashion Campaigns
Spring turning to summer means designers are starting to roll out their fall/winter 2019 campaigns. Now that is officially time to look ahead to the cooler season.
We made a list of our favorites. Be inspired.
Largely inspired by the history behind prêt-à-porter, #GucciPrêtÀPorter shows Alessandro Michele’s vivid imagination where he reflects influences from the fashion world of the 50s to 80s. Images are pictured being shot from newspaper kiosk stands, while other shots show garments being designed and fixed in ateliers, backstage at shows or worn on the streets of Paris. The images and accompanying video shot by Glen Luchford induce nostalgia for a bygone era of fashion.
An ensemble cast of models among Hailey Bieber star in Miu Miu’s campaign under the creative direction of Katie Grand. Inspired by an exploration of youth and mother nature, the dynamic sense of wanderlust is central. Shot by Eddie Wrey, shearling coats and matelassé handbags are backdropped by wide horizons and exploration: it is all open skies, thick forests and misty creeks at Paws Up Ranch.
A celebration of Steven Meisel’s interpretation on how it feels to be a Versace muse, Versace’s latest campaign captures a luxury-grunge aesthetic. Under the creative direction of Jacob K., brick and cement backgrounds create a unique atmosphere contrasted by antique, luxury velvet furniture. Vivid faux furs, lush jewels and bright hues are blended with brightly colored hair and bold styling that enrich the rock-and-royalty ambiance.
A glimpse into the lives of contemporary luxury jet-setters from the 60s and 70s, Hell on Wheels shows the inspiration of travel. Shot by Inez and Vinoodh in a New York villa, creative director Lance Lapere offers a glance into the private life of the casual and modern jet-set woman. Sultry animal prints and hued faux furs show how to live a hectic life in a stylish and glamorous way.
Model Gigi Hadid depicts four characters in Burberry’s Monogram campaign, expressed in a girl, a boy, a man and a woman. Photographed by Mark Borthwick, under the artistic direction of Riccardo Tisci, the pieces come in honey hues and vintage oak. Immersed in Thomas Burberry, Monogram, posh animal prints and the house’s iconic stripes, the range is filled with separates including jackets in neon orange, bold scarves and rain coats in Burberry’s iconic beige tint.
Shot in the hidden nooks and crannies of Milan – think rustic courtyards and doorways – creative director Paul Andrews captures the “special secret sites” of the urban Italian metropolis. A ubiquitous color palette, the images of photographer Harley Weir showcase the brand’s cod-colored leather goods, suits and trenches.
Paisley, the sinuous frond of cashmere design from which the Etro tradition blossoms, leads the campaign as an icon of its style. Under the photographic guidance of Cass Bird, a wandering clan takes over Manhattan. With New York as a backdrop, a mosaic of individualities, among Taylor Hill and Grace Elizabeth, illustrates the brand’s soul with a sense of presence.
Shot by Tyrone Lebon under the artistic direction of Daniel Lee, the broad horizon of Joshua Tree, California, is set in the background of Bottega Veneta’s latest campaign. Models pose in front of a gold-polished car and are drenched in metallic pieces embracing glistening and elevated looks. Not a lot of clothing, but a strong message: “With this campaign we are showing a new vision of a modern, unchallenged luxury.”
Stella McCartney is renowned for her environmental activism, but Agents of Change, featuring passionate environmentalists, might be her most politically charged yet. A bold call for action against climate change, model Amber Valetta poses in the midst of the Welsh countryside dressed in a faux fur coat and accompanied by two alpacas. Shot by Johnny Dufort, the fashion house will release a short film in September in which Valetta shares tips to redeem the earth in five steps.
Images via Gucci, Miu Miu, Versace, Michael Kors, Burberry, Salvatore Ferragamo, Etro, Bottega Veneta & Stella McCartney