06 Jan Artisan Story – Dreams from Africa
Fashion is inspired by time, season, diversity, and of course, culture. The blend between fashion and various cultures is nothing new.
In 2019, tribal fashion creates a fusion of fashion and culture like never before; leaving us with inspiration and a new outlook into the broader sense of fashion.
Tribal fashion has inspired designers to mix fashion and culture and create something for generations to come. These designers manage to create the perfect bridge between tribal elements and modern trends. The fine use of beautiful ethnic fabrics, simple yet sophisticated prints and combining these with the perfect styling leaves us awestruck.
Where we are from, we are taught to believe that we need to strive for material possessions. These designers have a different conception of value.
We made a list of our favorite designers from different parts of Africa. Be inspired.
Ami Doshi Shah is the designer behind I AM I and is a skilled jeweler and silversmith, living and working in Kenya.
Brother Vellies was founded by Aurora James with the aim of introducing the rest of the world to her favorite traditional African shoes. While she also creates and supports work opportunities in the field of artisan craftsmanship in Africa. Made by hand in South Africa, Ethiopia, Kenya and Morocco, Brother Vellies offers boots, shoes and sandals in various styles that are durable and honor the rich heritage.
Osei-Duro was founded in 2011 by Maryanne Mathias and Molly Keogh. The company is based in Los Angeles, Vancouver and Accra, and currently produces textiles and clothing in Ghana, India and Peru. Traditional techniques are applied to simple, contemporary designs in easy-to-wear silhouettes.
Jude Benhalim is a jewelry designer from Cairo.
Tongo was founded by Sarah Diouf. It is a sustainable fashion label from Senegal.
Loza Maleombho was founded in New York City in 2009. In 2012, the head office moved to Côte d’Ivoire.
Rukky Ladoja is the designer behind the Nigerian label Grey.
Launched in 2018 by Favor Olugu, Ékété is an ethical accessory brand that emphasizes traditional craftsmanship. Using locally grown, natural fibers found in northern Nigeria (reed and raffia) and leather, the brand produces basket bags made by experienced craftsmen.
Abiola A. Olusola was founded in Nigeria.
Elia comes from the sleeve of Amira Motawea. It is an Egyptian shoe brand that emphasizes craft.
Shop our African-inspired jewelry here.